![]() ![]() ![]() I just think, in this instant, the benefit is not great enough and it just may be one area where consumers can put their feet down and say ‘I’m just not gonna do this,’ ” she said. “These surveys have almost no deep benefit for the consumer. ![]() The Google ad preference page allows you to modify your privacy by turning off ads based on your interests and opting out of the DoubleClick cookie, an advertising cookie Google uses to collect data.Īllen suggests another way to protect your privacy from Google Consumer Surveys: Skip them for now. They pay their tab, wait for Google’s approval, and sit back while the results come in. Surveyors then outline the number of responses they want and how many times they want the survey to run (once, weekly, monthly, etc.). Researchers pay 10 cents per response per question for surveys that reach the general internet population for a targeted population-the survey collects answers from only a specific gender or age, for example-they pay 50 cents per response per question. Next, surveyors select the respondent group they want to reach. To start, market researchers-mostly entrepreneurs, ad agencies, and marketing firms-brainstorm what they’d like to know from the consumer and draft one to 10 multiple-choice, preference-rating, image-selection, or open-ended response questions. These “microsurveys” offered up a win-win-win compromise after years of paywall construction and overbearing online ads. In 2012, Google announced Google Consumer Surveys as a new way for website operators to bring in money.
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